Brand Identity
Brand Identity
The + and - symbols tastefully express the essence of duty-free shopping,
which is to minimize the constraints of taxes and borders (Duty) and maximize the benefits (Free).
The HDDFS NEW RED color is a bright and vivid tone with a youthful, creative, and positive energy,
reflecting the confident and enterprising image of a HYUNDAI DUTY FREE.
Appearance
HDDFS Symbol
Innovative design that
showcases the core values of duty-free shopping
that HYUNDAI DUTY FREE strives for.
HDDFS Font
A typeface that confidently and clearly expresses
the advanced sensations and pleasures offered
by HYUNDAI DUTY FREE.
HDDFS NEW RED
HYUNDAI DUTY FREE's new red color is a bright,
vivid tone that conveys the youthful,
creative and positive energy of the brand.
