Brand Identity
Our Logo
The frame design of our Duty Free logo, which achieves a harmonious balance of youthfulness and elegance, represents the special space created by Hyundai Department Store Duty Free’s vision. More than a logo, it symbolizes an entrance into a new lifestyle. The use of a classic red tone and the simple font reflects the modern and luxurious image that is synonymous with Hyundai Department Store Duty Free.
Details
HDDFS FRAME
A distinct design representing a special space
for experiencing “true luxury shopping”.
It symbolizes a door that leads into a new lifestyle.
HDDFS FONT
Conveys the modern and simple aesthetic seen
at Hyundai Department Store Duty Free.
The font depicts both stability
and balance to ensure easy readability.
HDDFS RED
A color that perfectly captures Hyundai
Department Store’s graceful, elegant, and high-class image.
It is a tone that is distinctly different fromthe reds used
by other duty free stores.
